FOLKLORE
Immerse Yourself In The Magick
Tucked into the old bones of St. Andrews, Folklore waits. Quietly. Patiently. For the ones who notice. It began as a childhood pull toward nature and the comfort of old stories, and grew into a space where intention lives in every corner and handmade craft holds its own weight. Nothing here is hollow. Nothing is rushed. Everything is chosen with purpose. Our artists work slowly, creating with their hands and breath, leaving a warmth in every tea, oil, kit, jewel, and curio. The energy comes alive with every personal touch.
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Folklore is a neighborhood apothecary and metaphysical shop, but it's also more than that. Wander through shelves of curious bottles, bones, books, and charms. See what calls from the cupboard of magick. Lift crystals and curios that have carried meaning for centuries. Explore a small library meant for seekers and collectors alike. Folklore is not here to be consumed but fully experienced, a place for anyone who feels a quiet stirring the moment they step inside. If something in you whispers stay, listen. People who hear it always find what they were looking for, even if they didn’t know how to name it.
Guidance for the quiet questions
Beneath the herbs and candles, Folklore is also built on something quieter.
A deep curiosity about why people hurt, heal, repeat patterns, and finally choose themselves.
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Intuition guides our work, with a focus on blending techniques from a background of counseling, years of tarot, and an avid passion for American Folkloric craft. We pay attention to what you say. And to what you do not have words for yet.
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A reading or session here is not meant to be a fleeting moment of comfort. It is a true energetic exchange. It is a starting point. After each service, event, or tarot spread, you leave with something to hold on to. Practical tools. Gentle rituals. Small changes you can weave into your days so the insight does not fade when you walk out the door.
Light a candle with intention. Stir meaning into your tea. Take five quiet minutes with a simple practice and watch what surfaces.
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For those who want to go deeper in community, we co-host tarot gatherings and events throughout the year.
Some come for answers. Most find better questions. The kind that shed light on patterns you were never meant to follow. Folklore is where the fog lifts, and one question can rewrite everything.
HAND-CRAFTED ARTISANAL WARES
Once you have met our other potions and notions, let your attention drift to the rest of the work that lives here. Walls of hand crafted jewelry. Specimen art. Oddity decor that feels like it stepped out of a remembered dream. Our makers work with crystal, bone, moss, wood, preserved curiosities, and organic body care ingredients, treating each material as something alive rather than something to be used and discarded.
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Many pieces are one of a kind. A single necklace with a butterfly gathered from local land. Earrings made of serpent vertebrae, nods to ancient goddesses. A moss framed under glass from a place that still smells faintly of rain. Wet specimens and bone jewelry sourced from Panama City artists who know exactly where each piece came from and how to honor it in its final form. From farm fields to forest floor, these offerings are gathered with care before they ever reach our shelves.
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We choose small businesses and artisans like ourselves, favor fair trade and sustainable materials, and package our work in reusable glass, paper, and recycled fill whenever we can. The health of the environment is not an afterthought here. It is part of the ritual.
Every visit to Folklore is meant to feel like crossing a small threshold. Candlelight catching on glass. The cool weight of a stone settling into your palm. The shift in the air as you near the apothecary and the scent of herbs rises to greet you. Seekers of all paths are welcome here as long as something in you is ready to notice what stirs.
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Folklore is for those who want their practice to feel lived in and personal. For those who prefer slowness to spectacle and meaning to motion. Seekers of ancient objects and items that hold years of memory. Here, the seen and unseen meet gently, woven together with purpose. Every shelf, every blend, every object was placed with intention by a human hand that still believes in craft, ritual, and the quiet power of choosing something real.
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If you feel that small pull when you step inside, trust it. Take your time. Let your fingers wander. Let the space reveal what is meant for you. Folklore has a way of choosing its people just as much as they choose it.
Winter Hours
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
12:00 pm - 7:00 pm
12:00 pm - 7:00 pm
12:00 pm - 7:00 pm
12:00 pm - 7:00 pm
12:00 pm - 7:00 pm
CLOSED
CLOSED
OUR LOCATION
1438 Beck Avenue, Panama City, Florida, 32401
Contact: social@folklorehouse.com